In-Housing or Outsourcing? Here’s Why In-House Teams Partner With Creative Studios Like Path to Keep Up With Demand — “Co-Sourcing.”
Modern marketing teams face a constant balancing act: growing expectations, shrinking timelines, and the nonstop demand for new content. Between social campaigns, brand launches, and video storytelling, even the most talented internal teams can struggle to keep up.
That’s why more brands are turning to a third model — co-sourcing, a partnership approach that blends in-house knowledge with external creative expertise.
The Power of Partnership
Co-sourcing isn’t about replacing your team. It’s about amplifying it.
At Path Creative, we partner with brands that already have strong internal marketing foundations — teams that know their audience, strategy, and brand voice — but need extra creative muscle to execute quickly and consistently.
Our role is to fill the gaps that traditional in-house or agency models can’t:
Specialized creative and production expertise (photo, video, campaign design, content strategy)
Scalable bandwidth during seasonal pushes, launches, or rebrands
Cross-industry insight that brings fresh perspective and creative energy
Because we integrate directly with your systems, communication tools, and approval workflows, the process feels effortless. We move at your pace — helping your team deliver more content without compromising quality or burning out your staff.
Built for the Pace of Modern Marketing
In today’s landscape, content moves fast. A social trend today might be irrelevant next week — which means brands can’t wait for long briefing cycles or slow approvals.
That’s where Path shines. We move as fast as your ideas do, working in real time with your internal teams to concept, produce, and deliver creative that’s both strategic and scroll-stopping.
Our Chicago-based studio offers end-to-end capabilities in photo, video, and content creation — from campaign planning and creative direction to production and post. We help brands tell their story with consistency and polish across every platform, while keeping the process nimble and collaborative.
Proven Collaboration in Action
We’ve seen this model work across industries — from legacy brands like Garrett Popcorn Shops and Buona Beef, who lean on Path for campaign production and ongoing content creation, to growing consumer brands who need to scale creative output without expanding their internal team.
The old agency model is giving way to something smarter. Co-sourcing gives brands the control of an in-house team with the speed and innovation of an external creative studio.
At Path, we make that integration seamless — from shared KPIs and transparent communication to on-demand creative production when you need it most.
If your team could use extra hands, sharper strategy, or a faster creative turnaround — we’re ready to join forces.
