Case Study: How Path Creative Built ReadY For Retail’s Brand and Digital Ecosystem from the Ground Up

When Ready For Retail (RFR) partnered with Path Creative, they had a clear mission but no infrastructure to bring it to life. They needed more than just a logo — they needed a full-scale partner to design and launch their entire digital presence, from brand identity and website to CRM automation and content assets.

Path Creative delivered a complete solution: a bold visual identity, a custom HubSpot website, a fully integrated CRM with automated workflows, and branded social templates to build credibility across channels. The result is a professional, lead-generating, and scalable digital ecosystem designed for growth.

The Challenge

Launching a new brand from scratch is never simple. RFR needed:

  • A professional brand identity to differentiate in their industry.

  • A HubSpot website build that balanced storytelling, SEO, and lead generation.

  • CRM setup and automations to streamline communication and nurture leads at scale.

  • A suite of social media branding templates to build awareness quickly and consistently.

  • A video content strategy that could drive brand visibility, educate prospects, and serve as a steady lead-generation channel.

The goal wasn’t just to “look good” online. It was to create a connected digital ecosystem that could convert interest into action and scale with the business.

Our Solution

Logo & Brand Identity

We began with branding, because every great digital presence starts with a clear identity.

  • Designed a custom logo that communicates RFR’s mission and values.

  • Developed a color palette and typography system to guide design across print and digital.

  • Created a brand style guide to ensure consistency across marketing channels.

Website Build on HubSpot CMS

From there, we designed and launched a custom HubSpot website:

  • Built entirely on HubSpot for seamless CRM integration.

  • Structured to capture leads with clear CTAs, landing pages, and forms.

  • Optimized for search engines (SEO) and analytics tracking.

  • Designed for scalability so the site can evolve as RFR grows.

CRM Setup & Marketing Automations

A strong website is only as effective as the system running behind it. To help RFR capture, engage, and convert leads, we implemented a fully customized HubSpot CRM:

  • Custom pipelines built around RFR’s sales cycle — from initial contact collection to personalized follow-ups and tailored resource delivery.

  • Automated email workflows designed to welcome, educate, and nurture leads at scale.

  • Seamless integration between website forms and the CRM for clean, organized data capture.

  • A system that transforms one-time visitors into long-term client relationships.

Social Media Templates & Branding

To take the brand public, we created a toolkit for consistent content:

  • Designed branded social media templates for LinkedIn and other channels.

  • Aligned visuals with the new identity so every touchpoint feels cohesive.

  • Empowered RFR’s team to post consistently without relying on outside design.

Video Strategy & Production

  • Produced long-form YouTube videos to position RFR as an authority in their space.

  • Edited content into short clips and reels optimized for social sharing.

  • Integrated video into RFR’s broader brand strategy, supporting both awareness and lead generation.

  • Built a repeatable video workflow so new content could be captured and deployed efficiently.

With Path Creative’s support, RFR went from concept to full-scale launch with:

  • A professional brand identity ready for both digital and print.

  • A lead-generating HubSpot website built for storytelling and conversion.

  • A CRM ecosystem with automations that nurtures leads automatically.

  • A suite of branded social templates to power ongoing visibility.

This project highlights Path Creative’s strength as a full-service agency. By bringing branding, website design, CRM setup, and social media assets under one roof, we delivered a cohesive system that worked seamlessly from day one.

Instead of juggling multiple vendors, RFR had a single partner guiding strategy and execution. The result is a unified, scalable marketing foundation — one that not only looks professional but actively drives awareness, engagement, and growth.

Visit RFR’s YouTube Channel

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