Case Study: How Path Creative Built ReadY For Retail’s Brand and Digital Ecosystem from the Ground Up
When Ready For Retail (RFR) partnered with Path Creative, they had a clear mission but no infrastructure to bring it to life. They needed more than just a logo — they needed a full-scale partner to design and launch their entire digital presence, from brand identity and website to CRM automation and content assets.
Path Creative delivered a complete solution: a bold visual identity, a custom HubSpot website, a fully integrated CRM with automated workflows, and branded social templates to build credibility across channels. The result is a professional, lead-generating, and scalable digital ecosystem designed for growth.
The Challenge
Launching a new brand from scratch is never simple. RFR needed:
A professional brand identity to differentiate in their industry.
A HubSpot website build that balanced storytelling, SEO, and lead generation.
CRM setup and automations to streamline communication and nurture leads at scale.
A suite of social media branding templates to build awareness quickly and consistently.
A video content strategy that could drive brand visibility, educate prospects, and serve as a steady lead-generation channel.
The goal wasn’t just to “look good” online. It was to create a connected digital ecosystem that could convert interest into action and scale with the business.
Our Solution
Logo & Brand Identity
We began with branding, because every great digital presence starts with a clear identity.
Designed a custom logo that communicates RFR’s mission and values.
Developed a color palette and typography system to guide design across print and digital.
Created a brand style guide to ensure consistency across marketing channels.
Website Build on HubSpot CMS
From there, we designed and launched a custom HubSpot website:
Built entirely on HubSpot for seamless CRM integration.
Structured to capture leads with clear CTAs, landing pages, and forms.
Optimized for search engines (SEO) and analytics tracking.
Designed for scalability so the site can evolve as RFR grows.
CRM Setup & Marketing Automations
A strong website is only as effective as the system running behind it. To help RFR capture, engage, and convert leads, we implemented a fully customized HubSpot CRM:
Custom pipelines built around RFR’s sales cycle — from initial contact collection to personalized follow-ups and tailored resource delivery.
Automated email workflows designed to welcome, educate, and nurture leads at scale.
Seamless integration between website forms and the CRM for clean, organized data capture.
A system that transforms one-time visitors into long-term client relationships.
Social Media Templates & Branding
To take the brand public, we created a toolkit for consistent content:
Designed branded social media templates for LinkedIn and other channels.
Aligned visuals with the new identity so every touchpoint feels cohesive.
Empowered RFR’s team to post consistently without relying on outside design.
Video Strategy & Production
Produced long-form YouTube videos to position RFR as an authority in their space.
Edited content into short clips and reels optimized for social sharing.
Integrated video into RFR’s broader brand strategy, supporting both awareness and lead generation.
Built a repeatable video workflow so new content could be captured and deployed efficiently.
With Path Creative’s support, RFR went from concept to full-scale launch with:
A professional brand identity ready for both digital and print.
A lead-generating HubSpot website built for storytelling and conversion.
A CRM ecosystem with automations that nurtures leads automatically.
A suite of branded social templates to power ongoing visibility.
This project highlights Path Creative’s strength as a full-service agency. By bringing branding, website design, CRM setup, and social media assets under one roof, we delivered a cohesive system that worked seamlessly from day one.
Instead of juggling multiple vendors, RFR had a single partner guiding strategy and execution. The result is a unified, scalable marketing foundation — one that not only looks professional but actively drives awareness, engagement, and growth.