Food photography for a variety of brands that I’ve directed and styled.
Ad campaign for Icelandic Seafood that features a dedicated microsite and three corresponding print ads.
New ad campaign featuring brand iconography made "famous" at industry trade shows–Yellow Lab Coats. Ads featured the food in dynamic poses relevant to the benefit of the ingredient featured.
See corresponding motion graphics on Video page.
Four page insert for Kellogg's. Winner of a Silver Davey Award.
Lifestyle photoshoots featuring location and studio photography. Photoshoots included; creative direction, budgeting, model search, location scouting and daily scheduling of events.
100 year old chocolate brand with two completely different identities in Chicago and Seattle needed to be brought together under one. Project included new logo, packaging, photography, website and social media launch.
Ad campaign highlighting the return of a fan-favorite recipe. Campaign included new photography, shop signage, social media support and video (see Video page).
Collaboration with Hebru Brantley, Chicago Children’s Choir and Garrett. Ad featured a limited-edition Tin by Hebru Brantley for CCC’s “Paint The Town Red” charity event.
Poster for Tyson foods encouraging high-school students to enter an online contest for a chance to win $500.
A variety of website and microsite projects that included design and project management with various web teams.
Seafood is Smartfood table tents promoting the health benefits of eating seafood.
Brand launch that included naming, logo development, photography and new sales materials.
Stadium ad that included a photoshoot with both team mascots, retouching and final art.
Guinness battered seafood launch, a new product to the category, included photography, die-cut operator brochure, table tents, and microsite. See complete photoshoot in Photo Direction/Food.
Print campaign targeted to the U.S. Military foodservice directors that likened the soldiers to extreme athlete's–football players–with a need for energy-rich foods.
Logo and identity work for a variety of brands.
A range of print ads for multiple clients.
Consumer packaging project for a new bread line launching in Costco.
Kellogg's wanted a new calendar concept for their foodservice directors. Final concept included the ability to customize the front cover as well as each month with customers first name "in the artwork". Each month focused on a different product unique to that month.
Ad concepts for S&D coffee featuring their sustainability efforts.
Ad campaign for Hatco featuring a variety of their products in different applications. Each ad required an on-location photoshoot with models and product.