BRAND WITH PERSONALITY
What is it about the brands we connect with? What attracts us to love one brand and discard another? Why do we welcome them into our homes or show them extreme loyalty?
Is it awesome ad copy? Great brand identity design? Some form of trickery?
The answer? Brand Archetypes. Have a look below and let us know if you’re interested in learning more about defining your Brand Archetype.
1 Understand the DESIRES of your audience
2 Identify YOUR personality & position
3 Adopt the RIGHT Archetype mix
4 GIVE your brand opinions & an outlook
If you want to mean more to your customers and start interacting with them in a way that makes them remember you–and like you–then your brand needs a real personality.
Path Creative has defined our Brand Archetype as:
70% Creator + 30% Magician.
We exist to innovate and bring structure to brands–and we like to add a bit of magic to everything we touch.
Allowing the core Archetype to drop below 70% or having more than two characteristics would likely result in a confused and diluted brand personality.
Contact us to learn more about stepping out and discovering your Brand Archetype.